October 11, 2013 1:15 am
“REALTORS® build communities and know that consumer demand for greener homes and features has grown considerably over the past several years. Going green has proven to be more than a trend; many people now seek out this way of living and want homes and communities that are more resource efficient and sensitive to the environment,” said NAR President Gary Thomas. “As energy savings and green building features are becoming more important to buyers, sellers and businesses, it comes as no surprise that consumers are placing a higher value on properties with those features.”
It’s easy to understand why homebuyers tend to favor greener houses; often the higher a home’s energy efficiency, the more money is potentially saved in monthly heating and cooling costs. NAR data show that features that directly affect monthly energy costs are important to buyers; thirty-nine percent of survey respondents reported that a home’s heating and cooling costs were very important when considering a home for purchase, followed by energy-efficient appliances and lighting, each at 24 percent. Landscaping for energy conservation and environmentally friendly community features were less important but were still a factor in the minds of home buyers; nearly half of buyers found these features very or somewhat important.
Regionally, buyers in the North and South placed a greater importance on heating and cooling costs, probably due to more extreme temperatures in those areas of the country. The survey also found that buyers who purchased more recently built homes placed greater importance on environmentally friendly features than buyers who purchased older homes; nearly 60 percent of buyers who bought homes built in 2011 said heating and cooling costs were very important, compared to less than thirty percent of buyers whose homes were built before 1910.
Published with permission from RISMedia.